15+ years across technology and digital growth, connecting SEO, Google Ads, Meta Ads, Local SEO, Google Business Profile, Shopify, website UX and analytics into practical growth systems for service and e-commerce businesses.
I work across the full digital growth stack rather than treating SEO, paid advertising, websites and analytics as isolated services. My background combines a Computer Science foundation with hands-on digital marketing, e-commerce, website and performance marketing work.
My project work covers healthcare, property, skincare, fragrance, home & lifestyle, deals and retail. It includes SEO-first website work, Local SEO and Google Business Profile management, Google Ads, Meta Ads and Facebook Business Manager, Shopify, Merchant Center, GA4/GSC/GTM, CRO and content/creative strategy.
From search demand and paid acquisition to website conversion and local visibility — the focus is on connected systems and measurable business activity.
Commercial-intent SEO covering technical foundations, on-page optimization, category strategy and local search.
Search, Shopping and remarketing systems built around high-intent demand and proper conversion measurement.
Facebook and Instagram acquisition with audience testing, creative testing, catalogs, retargeting and business-asset management.
Shopify and WordPress work focused on product discovery, SEO, UX, CRO, Merchant Center and site performance.
A practical selection of website, SEO, Local SEO, Google, Meta and e-commerce work. The descriptions below intentionally avoid unsupported performance numbers.
WordPress website build with technical and local SEO, Google Business Profile setup, schema markup and Google Search Console integration for a London-based property compliance business.
SEO-first digital work for a multi-location aesthetic clinic, including website optimization/rebuild work, structured data, GA4/GSC and multi-location Google Business Profile strategy.
Shopify skincare and hair-care e-commerce work covering Google Merchant Center, product SEO and full-funnel growth planning.
Full-funnel Shopify growth work spanning Meta Ads strategy, conversion-event decisions, product and category CRO, website content and Google/local search presence.
SEO audit and category-level search strategy with topical-authority planning, keyword research, product imagery direction and mobile conversion considerations.
Commercial keyword research and category strategy for the Pakistan appliances market, balancing search volume, keyword difficulty and buyer intent.
Project included in the broader e-commerce and digital marketing portfolio. Detailed case-study claims are intentionally not fabricated here where the source record does not provide a verified scope or metric.
Portfolio work spanning e-commerce/social growth planning, content strategy, Meta-focused sales and retargeting thinking, and a structured TOFU/MOFU/BOFU approach.
The portfolio is intentionally conservative: Citywise is documented as the verified UK project in the current source material. Other international project references are retained as experience areas rather than being given invented client names, countries, budgets or results.
Before the current performance-marketing focus, the portfolio includes hands-on technology and media experience, including work associated with HUM TV and YouTube audience growth.
That background adds a useful understanding of content production, audience behavior, retention and monetization — areas that now connect naturally with paid social, creative testing and digital growth work.
Visit HUM TV Channel →A channel-neutral process: diagnose the business first, then select and connect the channels that can actually support the objective.
Understand the business, market, audience, website, tracking and existing acquisition system.
Map search demand, paid acquisition, local visibility, e-commerce and conversion priorities.
Build or optimize the relevant assets, launch campaigns and use data to identify what should change.
Track meaningful business signals, document learning and scale the channels that prove useful.
Answers focused on the capabilities represented in this portfolio.
Yes. The portfolio includes UK work, including Citywise Property Solutions, alongside Pakistan-based projects. The site is positioned for remote digital growth and performance marketing work across international markets.
Google Ads, Google Search Console, Google Analytics 4, Google Merchant Center, Google Business Profile, Meta Ads, Meta Business Manager/Business Suite, Shopify, WordPress and related SEO/CRO workflows.
Yes. Local SEO work includes Google Business Profile strategy, local search optimization, multi-location considerations, schema and supporting website/search work.
Yes. The portfolio includes Shopify and e-commerce work covering product/category SEO, Merchant Center, Meta Ads, CRO, website UX and full-funnel growth planning.
Yes. The capability set includes Meta Ads plus Facebook/Meta Business Manager and Business Suite workflows, audience and creative testing, catalog/retargeting and conversion-focused campaign management.
Yes. Website work includes WordPress and Shopify, SEO structure, product/category pages, UX/CRO improvements, schema and analytics/search integrations.
For international roles, consulting opportunities, e-commerce growth projects or digital marketing partnerships, contact me directly.